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 Monday, 16th February 2009, 20:59:03

E-commerce study finds some sites 'unusable'

E-commerce study finds some sites 'unusable'

New research conducted by Ciao Surveys and Yuseo has indicated that the success rate for the usability of a number of e-commerce websites in the UK is 52 per cent.

Some 3,600 internet users from Germany, the UK and France were instructed to carry out eight pre-assigned tasks on 14 e-commerce sites, including Play.com, Amazon and Littlewoods.

However, Phil Muncaster of vnunet.com said the study's results indicated that there is still room for improvement when it comes to online retail.

While the Amazon site was criticised by Yuseo development manager Jean-Pierre Le Borgne for relying too heavily on search, other common consumer complaints included late-appearing information about delivery costs and not enough details about returns.

He said that there is more scope for online retailers to follow in the footsteps of their bricks-and-mortar counterparts, which analyse and assess consumer behaviour.

"The better you understand what's really happening, the more efficient you are and the better you can pinpoint when you are at fault."

Last week, a report from the BPM Forum and Rackable Systems revealed that 97 per cent of e-commerce professionals felt it was important to reduce their business' carbon footprint.ADNFCR-1984-ID-19028694-ADNFCR


Categories:  |  Ecommerce  |  


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