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 Friday, 6th February 2009, 15:59:00

Video advertising 'to dominate' online marketing by 2013

Video advertising 'to dominate' online marketing by 2013

Video and other forms of rich media advertising will account for the majority of European online marketing spending by 2013, a new report has suggested.

According to Forrester Research's European Online Advertising Through 2013 report, 56 per cent of all display internet marketing budgets will be spent on rich media adverts in four years' time.

Rich media advertising is one area that will do well over the next few years as the growth of internet marketing is slowed by the global financial downturn, Forrester implied.

This is because companies will look towards superior technology as a way of getting more from display ads.

Search marketing will also prosper as businesses seek to use "highly accountable direct response advertising".

Report author Nate Elliott recommended that in order to perform well during the economic decline, "interactive marketers should look for value in highly targeted display ads and seek opportunity in the improved performance of contextual ad networks like Google's AdSense".

European Interactive Advertising Association research found last year that companies are diverting spending from traditional advertising mediums such as newspapers and television into their online marketing campaigns.ADNFCR-1984-ID-19013101-ADNFCR

Categories:  |  Online Marketing / Search  |  CDN / Networks / Streaming  |  

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