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 Wednesday, 4th February 2009, 14:23:00

Video content 'attracts more visitors when used well'

Video content 'attracts more visitors when used well'

Websites that use video content effectively will probably be able to attract a greater number of visitors, an expert has claimed.

Neil Barton of Hostway told .net magazine that companies should not restrict their websites to only include basic pictures and text, stating that most consumers are capable of viewing good quality online videos fairly easily due to broadband internet connections.

"Video can provide a far more in-depth insight into products and services than pictures and descriptions and, if used well, will almost certainly attract more visitors," he remarked.

Mr Barton suggested that online video will become an increasingly important part of websites this year as companies seek to draw in more customers through innovative web design.

Recent statistics from comScore demonstrate the growing trend of people watching videos on the internet, revealing that in the US, consumers viewed 38 per cent more clips in November 2008 than in 2007.ADNFCR-1984-ID-19007963-ADNFCR

Categories:  |  Partner News  |  Online Marketing / Search  |  CDN / Networks / Streaming  |  Ecommerce  |  

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