Managed Hosting News

 Friday, 20th March 2009, 17:20:00

User profiling 'is a big part of ecommerce'

User profiling 'is a big part of ecommerce'

Online retailers could boost their business by adopting a user profiling strategy, it has been suggested.

According to the World Privacy Forum, building up profiles on consumers is a common practice among businesses who wish to appeal to them with advertising.

The forum's executive director Pam Dixon explained: "This sort of activity is not only common, it has become part and parcel of ecommerce and now even traditional business models."

She added that the only reason a commercial company should not resort to user profiling is if it is specifically written into its privacy policy not to.

This comes after the Internet Advertising Bureau (IAB) revealed that behavioural advertising is set to grow in order to deliver relevant information to the to the public.

Indeed, a recent survey conducted by the IAB showed that 50 per cent of web users would prefer to only receive advertising that is relevant to them.

Reliable E-commerce hosting and support for your online businessADNFCR-1984-ID-19084984-ADNFCR


Categories:  |  Ecommerce  |  


Related Headlines:

 18-03-2009: Ecommerce - the greener shopping option

 17-03-2009: Businesses to get ads on Google News

 17-03-2009: Greater privacy to be created online

 13-03-2009: Yahoo! to integrate media-rich content in search

 12-03-2009: Larger ads get bigger PPC rates

Previous Headlines:

 19-03-2009: Managed hosting to grow in popularity?

 19-03-2009: Small businesses 'could beat recession with internet'

 19-03-2009: Small businesses 'could beat recession with internet'

 19-03-2009: Microsoft launches new web browser

 18-03-2009: Ecommerce - the greener shopping option


Meet the News Team...

CALL: 0808 180 1880

or just email our Sales Team if you have any questions about any of Hostway’s services.


News Categories:

Read the latest headlines from these selected categories...


News Archives:

Previous headlines...

* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.

© Hostway Corporation. All rights reserved.

A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.