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 Friday, 13th March 2009, 19:00:00

Yahoo! to integrate media-rich content in search

Yahoo! to integrate media-rich content in search

Online retailers hoping to increase their search engine optimisation (SEO) results in a bid to boost sales will be pleased to hear their job could become easier.

Yahoo! Search has announced that a new feature will enable its subscribers to embed rich media content directly into search results.

By adding lines of code to pictures, videos or other flash applications, web creators could gain their business greater exposure.

The search engine giant claimed that its spiders will crawl the code, highlighting it as an enhanced result as part of the new SearchMonkey tool.

Writing on the official Yahoo! Search blog, a team member explained: "We think enabling users to preview rich content right on the search results page will help them find what they're looking for faster than ever."

Meanwhile, a recent study conducted by ADTECH revealed that consumers are more likely to be tempted by bigger and more media-rich ads.

This applies particularly to pay per click, in which videos achieve a higher click-through rate.

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Categories:  |  Online Marketing / Search  |  Ecommerce  |  

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