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 Wednesday, 19th August 2009, 14:30:00

Domain name tasting 'has died out'

Domain name tasting 'has died out'

ICANN has released figures indicating that recent policies to prevent domain name testing have been successful.

According to figures released by the body governing web address allocation, the practice has declined by 97.7 per cent since the changes in legislation.

Before ICANN took action, firms and individuals could register a number of domain names to see which attracted the greatest level of traffic during the five-day window they had to return the virtual real estate.

This abuse of a policy to allow for spelling errors led to a change in the rules whereby the group began to charge for a percentage of domains registered each month.

Rod Beckstrom, president and chief executive of ICANN, commented: "The problem was identified and then a solution produced that has effectively seen the death of domain tasting in less than a year."

This comes after figures released by web hosting firm Fasthosts showed that there has been an increase in the number of .org addresses registered in the first half of 2009, reports ThirdSector.co.uk.

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