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 Friday, 7th August 2009, 17:00:00

Bing 'will not require drastic changes to SEO strategies'

Bing 'will not require drastic changes to SEO strategies'

Companies will not need to make significant changes to their search engine optimisation (SEO) to ensure they rank highly in Bing as well as Google, it has been claimed.

Brandon Hess, a media specialist, said in an article for CMS Wire that the fundamentals for a well-optimised site will remain the same.

Online marketers will still need to choose URLs, titles and meta descriptions that focus on keywords, he asserted.

The expert added that SEO professionals should ensure they also send a relevant XML sitemap to Bing's Webmaster Center.

He pointed to a document released by Microsoft entitled Bing: New Features Relevant to Webmaster, which claimed that best practice for SEO experts has not been changed by the launch of the new search engine.

It noted that "solid reputable SEO work" done with Google and Yahoo! in mind would still be effective with Bing.

This comes after Rebecca Gill said in a blog entry for Web-Savvy-Marketing.com that a key to good SEO was writing content for human readers, not spiders.

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Categories:  |  Online Marketing / Search  |  


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