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 Tuesday, 4th August 2009, 12:40:00

Ecommerce sites 'have room for improvement'

Ecommerce sites 'have room for improvement'

The majority of ecommerce stores still have areas that they can make significant improvements in, a recent study has suggested.

A report from dotCommerce called Hitting the Checkout looked at the websites of 20 of the UK's top online retailers.

They were rated across 24 different criteria and the average score achieved by the firms was only 68 per cent.

Among the features that were assessed were easy-to-use FAQ sections, free text search with thumbnail images, online order tracking and email order confirmations.

It found that 45 per cent of the sites included editorial content on their online portals, while half utilised video to give an "extra dimension" to the shopping experience.

Social media was ignored for the most part, with only 15 per cent using blogging and ten per cent providing a section for users to leave their comments.

Last month, chief executive of software company Modera Siim Vips said firms should include value-added content on their website to boost their profile in an "extremely competitive online environment".

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Categories:  |  Ecommerce  |  

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