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 Monday, 24th August 2009, 11:30:00

Half of the UK 'will shop online by 2013'

Half of the UK 'will shop online by 2013'

Nearly 50 per cent of the UK population will be shopping at ecommerce outlets within the next four years, according to recent research.

A study from eMarketer indicated that more and more businesses are looking to open stores on the internet.

It suggested that there has been a growth in ecommerce because setting up an online shop is relatively inexpensive and offers greater coverage of the country than a bricks and mortar store.

Simon Bird, technical director at dotCommerce, commented: "Going back a number of years ecommerce was viewed as something that was very expensive to do but now it's not."

Shopping on the internet also has benefits for consumers looking to save money during the recession because it is often easier for them to find the best prices and deals, eMarketer asserted.

This comes after figures from the IMRG Capgemini e-Retail Sales Index indicated that £22.9 billion was spent online in the first half of 2009.

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Categories:  |  Ecommerce  |  


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