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 Wednesday, 19th August 2009, 12:00:00

Online stores 'can offer experiences similar to the high street'

Online stores 'can offer experiences similar to the high street'

Companies with ecommerce stores can create shopping experiences that resemble browsing through a bricks and mortar store, it has been claimed.

Fabrice Berger-Duquene, chief executive officer at, is expected to discuss visual search technology at this year's Internet Retailing conference in October.

Among the techniques his company employs is a search option in which results can be returned based on colour or similarity.

This can give internet shoppers an easier viewing experience and more flexible browsing options when considering what to purchase.

He is also expected to talk about how mobile technology can be used to more closely link offline and online shopping.

This comes after Don Davis of Internet Retailer magazine said that enabling consumers to purchase items through different portals could benefit ecommerce stores.

He explained that creating buying options on social media sites such as Facebook or MySpace and setting up mobile internet purchasing capabilities would cater to the consumers' needs and could boost sales.

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Categories:  |  Ecommerce  |  

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