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 Wednesday, 26th August 2009, 09:00:00

Sales at ecommerce stores rise in July

Sales at ecommerce stores rise in July

Ecommerce has seen a boom in July, according to a new report.

Online sales throughout the month increased by 15.7 per cent, new figures from IMRG Capgemini e-Retail Sales Index indicated.

This represents some £4.2 billion-worth of eshop sales and a rise of 16.8 per cent compared to the same time last year.

Clothing, footwear and accessories sectors enjoyed particular success, with a growth of 18 per cent month-on-month.

Mike Petevinos, head of consulting for retail at the firm, commented that ecommerce continues to perform strongly every year.

He said: "This growth continues to be driven by the apparel and electrical sectors as retailers further improve their online propositions with better product information, visual merchandising and delivery methods."

Furthermore, Tina Spooner, director of information at IMRG, explained the success of estores in their effective marketing strategies.

This comes as dotCommerce stated recently that ecommerce sites are becoming more popular during the recession, with online shopping outstripping high street sales.

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Categories:  |  Ecommerce  |  

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