Managed Hosting News 
Thursday, 13th August 2009, 17:00:00
'Content is king' when implementing SEO
Websites looking to incorporate search engine optimisation (SEO) into their business plan have been reminded of the need to ensure that well-written and well-utilised content is the key to improved performance.
Mike Sweeney, managing partner of Right Source Marketing, has reminded business owners via the Marketing Trenches blog that they should look to incorporate as much of their existing content into their SEO drive as possible.
This may include the use of video and PDFs, as well as the distribution of press releases via newswires to improve organic search listings.
Mr Sweeney also reminded companies that they will not be able to conduct a successful operation without "a focused, long-term SEO strategy", as well as advising that the work be outsourced at least in part to qualified experts.
This comes after the blog Web Savvy Marketing last week reminded businesses that SEO content must be written for "real people" and not simply tailored to search engine spiders.
Build and host your dynamic websites and applications with Hostway
Categories: | Online Marketing / Search |
Related Headlines:
12-08-2009: CRM 'can be key to marketing strategies'
10-08-2009: Businesses 'must ensure their data is up to standard'
10-08-2009: CRM 'can offer best opportunities for growth'
07-08-2009: Bing 'will not require drastic changes to SEO strategies'
05-08-2009: Social media 'is becoming a more popular advertising channel'
Previous Headlines:
12-08-2009: CRM 'can be key to marketing strategies'
12-08-2009: Trader Media Group switches to Red Hat Linux
12-08-2009: Trader Media Group switches to Red Hat Linux
12-08-2009: E-commerce firms 'put off Facebook by branding concerns'
12-08-2009: CRM 'can be key to marketing strategies'
Meet the News Team...
CALL: 0808 180 1880
or just email our Sales Team if you have any questions about any of Hostway’s services.
News Categories:
Read the latest headlines from these selected categories...
News Archives:
Previous headlines...
* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
© Hostway Corporation. All rights reserved.
A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.
