Managed Hosting News 
Monday, 10th August 2009, 18:00:00
CRM 'can offer best opportunities for growth'
Ecommerce businesses looking for the best way to expand their operations have been advised that using customer relationship management (CRM) may be the best way of doing so.
A new survey conducted by Ipsos MORI for the Chartered Institute of Marketing has revealed that CRM activities are seen by industry professionals as the marketing tool which offers the best return on investment.
According to governmental support service Business Link, CRM measures offer those looking to sell online a means of examining the buying pattern of existing customers and tailoring future business activity to their needs.
This could, for example, allow a company to tailor their online store in accordance with known preferences on payment methods and buying habits and allow future products to be aimed more directly at an identifiable market.
Darren Mercieca, Business Link adviser, said: "We are finding that organisations are … perhaps looking for new customers when in fact with an effective CRM process in place they could grow the business with their existing customers."
Build and host your dynamic websites and applications with Hostway
Categories: | Online Marketing / Search |
Related Headlines:
07-08-2009: Bing 'will not require drastic changes to SEO strategies'
05-08-2009: Social media 'is becoming a more popular advertising channel'
05-08-2009: SEO writers 'need to write for people'
04-08-2009: SEO 'requires some work'
03-08-2009: Marketers 'will not raise PPC spend with Microsoft and Yahoo!'
Previous Headlines:
07-08-2009: Microsoft buys new domain name
07-08-2009: Automobile retailers 'need to improve their ecommerce outlets'
07-08-2009: Bing 'will not require drastic changes to SEO strategies'
06-08-2009: Ecommerce 'is vital to commercial survival'
06-08-2009: Hackers 'can hit people and companies financially'
Meet the News Team...
CALL: 0808 180 1880
or just email our Sales Team if you have any questions about any of Hostway’s services.
News Categories:
Read the latest headlines from these selected categories...
News Archives:
Previous headlines...
* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
© Hostway Corporation. All rights reserved.
A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.
