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 Friday, 21st August 2009, 11:30:00

MySpace to purchase iLike

MySpace to purchase iLike

Social networking site MySpace has announced that it has reached an agreement in which it will purchase music discovery service iLike.

The application is used on a number of social networks and enables its users to locate new music and pass it on to their friends.

Chief executive Owen Van Natta said: "The iLike acquisition advances our relentless pursuit of innovation and the need to create new distributed social experiences in music and beyond."

He was echoed by the president of iLike Hadi Partovi who said that he was enthusiastic about the deal.

Mr Partovi said that it could be beneficial for both users of the service and artists hoping to be discovered.

He added that MySpace has been a source of inspiration for iLike for some time and that the acquisition offered "potential for truly exciting innovation".

Among the artists who have been discovered after marketing themselves on MySpace is pop starlet Lily Allen, whose first single Smile reached number one in the UK singles chart in July 2006.

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