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 Friday, 21st August 2009, 17:00:00

Online ads overtake traditional marketing channels among SMBs

Online ads overtake traditional marketing channels among SMBs

Small and medium-sized businesses (SMBs) are using online advertising more than traditional channels, according to a recent study.

Research from The Kelsey Group revealed that for the first time ever, SMBs are using more digital advertising than alternative methods, such as print ads or television.

Figures from the Local Commerce Monitor Study revealed that digital media penetration rose from 73 per cent to 77 per cent between August 2008 and the same month this year.

Steve Marshall, director of research at the firm, commented: "The milestone of digital/online surpassing traditional media among SMBs is an indicator of the broad shift to online platforms."

As digital media rose in popularity, the penetration of traditional advertising channels declined from 74 per cent to 69 per cent over the last year.

Earlier this month, Microsoft advised online marketers to ensure that any bargains or deals are reflected in the keywords they use.

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Categories:  |  Online Marketing / Search  |  

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