Managed Hosting News

 Friday, 28th August 2009, 12:00:00

SEO 'can combat negative references to a company'

SEO 'can combat negative references to a company'

Firms looking to ensure that no negative content is returned in search engine results when a potential client looks them up could find that search engine optimisation (SEO) is an effective method.

This is according to Alicia Whalen, co-founder of Canadian marketing firm A Couple of Chicks Marketing, who said on her IdeaHatching blog that firms should regularly look themselves up on Google.

She explained that it is important to see what others are saying about the company and to check that disgruntled customers or angry ex-partners have not posted negative comments or photos on blogs or websites.

"Often people Google themselves or their business and are shocked to find not only competitor websites appearing in the results, but unfavourable web or blog postings about their brands," Ms Whalen commented.

However, SEO is an effective way to combat this and firms with "complex" online reputation management might wish to consider getting some expert advice, she asserted.

This comes after SEO provider Diolt recommended that companies looking to improve the ranking of the own website on Google should regularly update their online portal with fresh content.

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Categories:  |  Online Marketing / Search  |  

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