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 Wednesday, 5th August 2009, 12:30:00

SEO writers 'need to write for people'

SEO writers 'need to write for people'

When writing content for search engine optimisation (SEO) it is vital that the material is suitable for real people as well as search engine spiders, according to an expert.

In a blog entry for, Rebecca Gill asserted that content optimised for both audiences should be the goal of SEO.

She claimed there is no reason to abandon one in favour of the other because "both objectives can live in harmony with each other".

Ms Gill said that optimising purely for search engines could have a negative outcome for a marketing campaign because much of the increased traffic will become frustrated with the website once they arrive.

An even more dangerous outcome could be that search engines will recognise the strategies and remove the website from the search results altogether.

"Neither outcome will produce increased sales of your products or services," she commented.

This comes after SEO Infotech claimed that SEO is the only way to achieve good search engine rankings.

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Categories:  |  Online Marketing / Search  |  

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