Managed Hosting News

 Thursday, 27th August 2009, 12:30:00

Social media 'can be good for enhancing relationships with customers'

Social media 'can be good for enhancing relationships with customers'

Companies could find that social networking is an effective way to improve relationships with consumers and customers, it has been claimed.

A recent study by Russell Herder and Ethos Business Law found that eight out of ten senior executives think that social media can help enhance engagement with customers and clients, reports MediaPost.

The same number asserted that social media portals, such as Facebook and Twitter, are useful ways to raise the profile of a brand.

This echoed the opinion of Matt Rhodes of Fresh Networks, who told Trade Travel Gazette that companies can increase their online exposure using social media channels.

Facebook was found to be the most popular of these sites, with 80 per cent saying they used the online portal.

Some 66 per cent said they made use of Twitter, while 55 per cent had utilised YouTube for marketing.

Of the 72 per cent of executives who said they visit social media sites, over half said they did so to read what customers say about their company, while 47 per cent do so to check up on competitors.

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Categories:  |  Online Marketing / Search  |  

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