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 Friday, 14th August 2009, 17:00:00

Video 'can provide in-depth marketing messages'

Video 'can provide in-depth marketing messages'

Businesses looking to improve their online marketing campaigns have been advised that video content can help to deliver an in-depth and tailored message to potential consumers.

Online video advertising is set to see major growth in the near future, with figures from eMarketer suggesting that spending on video content among marketers is expected to increase by more than 40 per cent for the next four years.

Siim Vips, chief executive officer of customer relationship management (CRM) software firm Modera, suggested that this is because video content is easily digestible by customers and well suited to sharing.

He also suggested that the ease of tailoring advertising videos can allow firms to more easily showcase the intended consumption method of their service, as well as encouraging user-generated content.

Mr Vips added: "There are business areas where video has more obvious advantages and natural appeal … but with the right production there isn't any reason other sectors should be excluded."

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Categories:  |  Online Marketing / Search  |  


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