Friday, 8th October 2010, 17:20:55
Companies can improve the advertising of their brand through weekly email campaigns, according to a marketing expert.
Matt McNeil, the chief executive officer of website sign-up.to, said that an engaging message is the most important part of having a productive email marketing campaign.
Additionally, small and medium-sized businesses can market their brand through a well-designed website and by having a succinct domain name that relates to what the company has to offer.
Mr McNeil explained that the frequency of emails is the key to having a good relationship between the sender and the audience.
"Regular weekly campaigns generate the best impact for time-sensitive and information rich senders such as online news publishers whereas organisations providing business to business services tend to get a better return from focussing on monthly newsletters instead," he said.
A survey by the Direct Marketing Association and the Data Base Group, published last week, showed that 50 per cent of businesses expect to spend more on email campaigning in the future.
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