Managed Hosting News 
Friday, 21st January 2011, 16:36:27
70% of online marketers struggling with social networking, research finds
Seven out of ten online marketers are still struggling to get a stranglehold on moulding their brand around social networking, according to a new survey.
Alterian's How Engaged if Your Brand? report found that less than a third of those working in the marketing industry have a strong understanding of how to use social websites.
Furthermore, a staggering 80 per cent of those questioned said that they are "concerned" that their brand is not engaging with customers enough in social networking.
David Eldridge, the chief executive officer of Alterian, said that there is still plenty for online marketers to do to make sure they are on top of the rise in social networking.
"There is still much room to improve both website and email engagement strategy through message customization, particularly based on individual preferences and needs rather than a particular segment," he said.
Research by Hitwise, published earlier this month, found that social networking is an excellent way of attracting new business.
Posted by Kevin Jenson 
Categories: | Online Marketing / Search |
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