Managed Hosting News 
Monday, 31st January 2011, 14:43:46
Companies should offer social media as email marketing alternative, expert says
Only around two per cent of companies offer a social media alternative when customers unsubscribe from email marketing, according to a new report.
Return Path found that one in 47 businesses that allow people to opt-out from their emails promote their social media site as another option.
Furthermore, the company found that the unsubscribing process can be very difficult, with 23 per cent of brands forcing their subscribers to go through several steps to unsubscribe.
Margaret Farmakis, senior director of professional services at Return Path, said that that this is somewhere a business could try and retain services from customers.
"Some subscribers may prefer the experience of interacting with a brand via Facebook, Twitter or LinkedIn," she said.
"Regardless, it's important that marketers have an integrated, cross-channel strategy and promote it at every key touch point in the customer/subscriber lifecycle."
Randall Davidson, lead project manager at Audio Transcription, said last week that email marketing is a green way of promoting a business' products.
Posted by Kevin Jenson 
Categories: | Online Marketing / Search |
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