Managed Hosting News 
Thursday, 6th January 2011, 16:26:05
Internet televisions likely to be popular with online marketing, expert says
Businesses looking to market their brand online are likely to be targeting customers through internet televisions in the future, though people are unlikely to use them through social networking.
That is according to Dan Cryan, head of broadband at Screen Digest, who said that there could be more people using an internet television while people are likely to stick to computers and smartphones for social networking because of privacy.
This could mean marketers change the way they advertise as internet TVs are viewed by more than one person at a time.
Mr Cryan said that people will not use sites such as Facebook and Twitter as they would be broadcasting messages to people watching.
He said: "Things like email and social networking, we've already got really good devices for those already, where users are also able to retain a certain level of privacy."
A recent report by DisplaySearch found that there will be more than 122 million internet-ready televisions in circulation by 2014.
Posted by Kevin Jenson 
Categories: | Online Marketing / Search |
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