Managed Hosting News 
Tuesday, 15th February 2011, 17:21:23
Groupon switches domain names for Australia
US firm Groupon has launched in Australia with a new brand and domain name, as a result of a protracted trademark dispute with Aussie firm Scoopon.
The company, which provides consumers with discounts when they buy items in groups, will launch down under at Stardeals.com.au.
It has been in mediation talks for three months over a dispute concerning the ownership of the Groupon.com.au domain name.
According to The Australian, a federal court hearing is due to take place in August between Groupon and three companies – Groupon Pty, Scoopon and Hezi Leibovich.
Mr Leibovich is a co-founder of Scoopon, which is believed to be the second-largest group-buying website, after Groupon.
Since its launch in 2008, Groupon has established localised offerings in most major markets including the US, Canada, Brazil, Germany, Greece, France, Holland, Belgium, the UK, Spain, Japan and Turkey.
The Stardeals website will initially offer localised deals to residents in Sydney and Melbourne. The company claims to offer over 650 daily deals across 40 different countries.
Posted by Henry Thomas
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