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Monday, 21st February 2011, 16:49:41
Waitrose spends £10m on ecommerce site upgrade
Supermarket chain Waitrose has announced it will be spending millions of pounds to upgrade its ecommerce site in a bid to appeal to more customers.
The firm will invest around £10 million to help improve its online shopping site as it looks to take on rival Ocado, along with other companies with a strong internet presence.
Waitrose also announced earlier this month that it is planning to start shipping food to the US and Canada in a bid to expand its business.
The Daily Telegraph reported that Waitrose has seen its exports steadily increase in the last decade, including selling pasta to India.
With a new website, the company is hoping to take advantage of a growing online market.
Waitrose's managing director, Mark Price, said: "This investment in our online platform will dramatically enhance the customer experience so that shoppers receive the unrivalled standards of service and the personal touch they associate with our branches."
Posted by Phil Williams
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Categories: | Ecommerce |
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