Monday, 14th March 2011, 15:49:04

eBay has been revealed as the unnamed investor that bought a 49 per cent take in shopping engine specialist Magento.
According to the Register, the online auction house invested $22.5 million in the company, details that have only just been revealed by chief technology officer Mark Carges.
A spokesperson for eBay's ecommerce subsidiary PayPal, which provides the site's online payments infrastructure, said that they will be working in partnership with Magento.
It is expected that the investment will allow PayPal to integrate its payment system with the shopping cart facility of Magento, which is targeted at small and medium-sized ecommerce businesses.
The representative said: "It's more integration of the shopping cart and payment technology - it lets you do more integrated stuff."
In 2010, eBay posted an annual revenue of $9.156 billion, making it one of the world's most successful ecommerce sites.
PayPal became its wholly-owned subsidiary in 2002 as the result of a $1.5 billion acquisition.
Posted by Phil Williams
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