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Thursday, 24th March 2011, 16:32:31
Ecommerce website success relies on personalisation, expert says
Personalisation is the key to creating a successful ecommerce website, according to a leading expert.
Richard Jackson, director of Session Digital, told freshbusinessthinking.com that making sure customers relate to a website is one of the most important aspects of generating trade through the internet.
Furthermore, he believes that it is about quality and not quantity with content and advised people to keep an eye on the developing market.
A report by eMarketer predicted earlier this week that online spending is set to increase by 14 per cent in the US this year, with around 83 per cent of internet users over the age of 14 purchasing something through an online site.
Mr Jackson told the news provider that detail is the key to creating an interest online.
"Retailers should always be encouraged to strive for a detailed understanding of their customer behaviours — and then to provide relevant content, personalised for each individual visitor," he said.
"That degree of personalisation has to be the goal, regardless of the size of nature of the retailer."
Posted by Phil Williams
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Categories: | Ecommerce |
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