Managed Hosting News 
Thursday, 31st March 2011, 15:40:34
Businesses beginning to embrace social media as a way of advertising, says expert
Businesses and advertisers have embraced social media as a platform and are reaping the rewards of using it, according to one expert.
Guy Phillipson, the chief executive officer of the Internet Advertising Bureau, said that whereas advertisers have "been wary of advertising on user-generated content and social media" in the past, this is now changing.
Additionally, he said that advertising has now moved on from pop-ups into more sophisticated means.
His comments come after IAB revealed earlier this week (March 30th) that online advertising grew by 12.8 per cent in 2010, with around £4 billion being spent on it.
Furthermore, internet advertising had a 25 per cent market share in the UK last year, showing that there is still room for more to come.
Mr Phillipson added that businesses are also being more respectful of their consumers, allowing them to opt out if necessary.
"There's a kind of value exchange, but anyone who doesn't want targeting advertising can opt out," he said.
"More and more advertisers are totally aware that they need to respect their consumers."
Posted by Kevin Jenson
Build and host your dynamic websites and applications with Hostway
Categories: | Online Marketing / Search |
Related Headlines:
29-03-2011: Online marketing to grow by 12.8% across UK next year, survey says
28-03-2011: Facebook introduces real-time advertising to help marketers
25-03-2011: Companies have still not figured out how to market through social media, expert says
25-03-2011: 'Switched-on' candidates turning to social media to get job vacancies
09-03-2011: Marketing will become 'tailored to the individual' in the future, expert says
Previous Headlines:
30-03-2011: Domain name auction for pad.com to take place
30-03-2011: Ecommerce websites making it easier for people to compare prices, says expert
29-03-2011: Online marketing to grow by 12.8% across UK next year, survey says
29-03-2011: Identifying customers by email addresses to have successful ecommerce site, expert says
29-03-2011: More than a third of SMBs to pay for cloud services in next three years, survey says
Meet the News Team...
CALL: 0808 180 1880
or just email our Sales Team if you have any questions about any of Hostway’s services.
News Categories:
Read the latest headlines from these selected categories...
News Archives:
Previous headlines...
* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
© Hostway Corporation. All rights reserved.
A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.
