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Wednesday, 9th March 2011, 16:41:19
Marketing will become 'tailored to the individual' in the future, expert says
Online marketing is soon to become increasingly "tailored to the individual" in the coming years, become more sophisticated and customised.
That is the opinion of John Fleming, vice-president of field marketing for Europe and Asia Pacific at Alterian, who said that while target markets are grouped together, this will change in the future.
He believes that it is "not beyond the realms of the possibility to use marketing to enable things to be tailored to the individual".
Last week, Google's company fellow Amit Singhal and principal engineer Matt Cutts said that the firm is changing its algorithms, which could affect low-quality websites attract the attention of their target audiences.
Mr Fleming added that they need to make sure their content helps the audience make a "powerful buying decision".
He added: "That's where brands need to start engaging with people so that when they're looking at Google or a search engine [the brand is] there with a presence that actually enables them [the consumer] to make the right decision."
Posted by Kevin Jenson
Build and host your dynamic websites and applications with Hostway
Categories: | Online Marketing / Search |
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