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Wednesday, 13th April 2011, 16:50:24
Survey reveals Italy could be ideal target audience for ecommerce sites
Small and medium-sized businesses looking for new online shopping markets could turn to Italy after Nielsen's Multichannel Survey revealed that the country's residents have more involvement in the purchasing process than ever before.
The survey split the population into five different categories, with 23 per cent of people open minded and therefore open to innovation and loyal to certain brands.
Furthermore, 17 per cent of the population are 'reloaded' and therefore look for products through a number of channels, including ecommerce sites.
The article added that multi-channel marketing could be ideal for companies as people look in more places before buying an item.
"The proliferation of the internet, social networks, smartphones, tablets and branded in-store and mobile contact points in Italy are presenting increased opportunities to build successful relationships with the consumer, and Italian consumers are increasingly taking advantage of their multi-channel options," it added.
Visa Europe announced earlier this week that it would be investing 100 million euros (£88.48 million) in ecommerce payments this year.
Posted by Phil Williams
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Categories: | Ecommerce |
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