Managed Hosting News 
Thursday, 19th May 2011, 15:13:03
Amazon purchases .co domain names
Online retailer Amazon is thought to have purchased a number of single-letter dot co domain names as it looks to expand on the internet.
A.co, K.co, Z.co and Cloud.co are all thought to have been bought by the company, possibly representing shortened versions of Amazon, Kindle and Zappos.
Internetretailer.com reports that Amazon has not commented on the move and that the addresses have not yet been activated.
David Taylor, partner at law firm Hogan Lovells, told the news provider that this is the beginning of domain names being leveraged "in new and exciting ways".
"Single character .co domain names are increasingly considered to be strategic acquisitions by brands seeking a competitive edge in the escalating battle to attract, engage and retain customers online," he said.
Debra Hastings-Henry, writing for globalgold.co.uk earlier this month, said that businesses are "losing the rights to valuable online real estate" if they fail in domain name registration.
Posted by Henry Thomas
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