Managed Hosting News 
Monday, 23rd May 2011, 15:27:06
Firms could use social media as consumers become 'increasingly inter-connected'
Businesses could look at introducing the use of social media while marketing their brands after an expert said that shoppers are increasingly using online product reviews when making purchases.
Mark O'Hanlon, manager at global management consultancy firm Kurt Salmon, said that consumers are mixing use of shopping on the high street with using their mobile phones to see reviews on products.
He added that people are also using ecommerce websites, meaning that retailers should ensure that the information contained on the website must be up-to-date and accurate.
His comments come after research firm Verdict suggested that the 2012 Olympic and Paralympic Games will represent a "major marketing opportunity" for retailers.
Mr O'Hanlon believes that businesses must ensure that their customer service improves.
"What is clear is that customers are becoming increasingly inter-connected through the web and can share their views with their physical and virtual social networks much more effectively," he said.
"This means the costs to the retailer associated with poor customer satisfaction are also higher."
Posted by Kevin Jenson
Build and host your dynamic websites and applications with Hostway
Categories: | Online Marketing / Search |
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