Monday, 20th June 2011, 15:07:34
The Internet Corporation for Assigned Names and Numbers (Icann) has announced a major increase in the number of domain name endings.
At present, there are 22 domain name suffixes - including the likes of .com, .org and .co.uk - but far more will be made available following a vote from the Icann board.
According to the organisation, the move will change the way that people search for information on the web and will also affect how businesses look to draw internet users towards their sites.
Generic top-level domains will be able to end with virtually any word, Icann explained, offering new opportunities for online marketing strategies.
Peter Dengate Thrush, chairman of Icann's board of directors, said: "We have provided a platform for the next generation of creativity and inspiration."
Applications for the new domain names will run from January 12th to April 12th 2012.
Icann was formed back in 1998 as a non-profit organisation tasked with keeping the web safe, secure and interoperable.
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