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 Tuesday, 7th June 2011, 15:16:22

Online video can reach 'engaged audience', says expert

Online video can reach 'engaged audience', says expert

Small and medium-sized businesses looking to improve the marketing of their dynamic web site could look at online video as it is can reach an "engaged audience".

Jamie Estrin, the managing director of Web TV, the UK's largest premium online video ad network, said that quality content on websites can draw in advertisers and therefore increase revenues for firms.

He added that online video is now a part of the advertising mix and that advertising budgets are following where the audience is.

His comments come after WWE - formerly World Wrestling Entertainment - employed Web TV to represent its UK online video content.

Furthermore, ABI Research predicted last month that global online video viewers will eclipse 1.3 billion by 2016.

Mr Estrin added that he expects these online video figures to continue to grow in the next few years.

"As outlined in Web TV's online video market report, online video is now part of the marketing mix and with so much premium quality being consumed across the web every day, advertising monies are following these audiences," he said.

Posted by Kevin Jenson

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Categories:  |  Online Marketing / Search  |  


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