Managed Hosting News

 Tuesday, 7th June 2011, 15:16:22

Online video can reach 'engaged audience', says expert

Online video can reach 'engaged audience', says expert

Small and medium-sized businesses looking to improve the marketing of their dynamic web site could look at online video as it is can reach an "engaged audience".

Jamie Estrin, the managing director of Web TV, the UK's largest premium online video ad network, said that quality content on websites can draw in advertisers and therefore increase revenues for firms.

He added that online video is now a part of the advertising mix and that advertising budgets are following where the audience is.

His comments come after WWE - formerly World Wrestling Entertainment - employed Web TV to represent its UK online video content.

Furthermore, ABI Research predicted last month that global online video viewers will eclipse 1.3 billion by 2016.

Mr Estrin added that he expects these online video figures to continue to grow in the next few years.

"As outlined in Web TV's online video market report, online video is now part of the marketing mix and with so much premium quality being consumed across the web every day, advertising monies are following these audiences," he said.

Posted by Kevin Jenson

Build and host your dynamic websites and applications with HostwayADNFCR-1984-ID-800570270-ADNFCR

Categories:  |  Online Marketing / Search  |  

Related Headlines:

 31-05-2011: Facebook not looking to advertise through mobiles, report says

 27-05-2011: Companies could take advantage of Olympics as marketing space auction begins

 23-05-2011: 'Very early' to measure social media affect on productivity

 23-05-2011: Firms could use social media as consumers become 'increasingly inter-connected'

 20-05-2011: SMBs could market through email as research shows viewing increase

Previous Headlines:

 07-06-2011: Cloud hosting services 'levels the playing field' for small firms

 06-06-2011: Third of manufacturing firms do not believe their information is protected, survey finds

 06-06-2011: Ecommerce sites should position items like a supermarket would, expert says

 06-06-2011: 'Way more choice' in the future for people looking for domain names

 03-06-2011: IBM launches new education cloud services platform

Meet the News Team...

CALL: 0808 180 1880

or just email our Sales Team if you have any questions about any of Hostway’s services.

News Categories:

Read the latest headlines from these selected categories...

News Archives:

Previous headlines...

* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.

© Hostway Corporation. All rights reserved.

A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.