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Thursday, 9th June 2011, 15:08:01
Ecommerce provides 'more level playing field' for businesses
Online shopping has the potential to provide a "more level playing field than the high street", according to an expert in the ecommerce industry.
Matt Piner, senior retail analyst at Verdict, said that smaller companies can compete with large retailers on the internet because size does not matter on the internet, compared to the size of real stores.
His comments came after Verdict revealed the top 100 UK retail websites, with Amazon, eBay and Tesco topping the list.
Furthermore, it revealed that Oasis and Boots have dropped in the rankings suggesting that people are looking to smaller companies for their products.
Mr Piner added that ecommerce websites are the future for small firms.
"Online has the potential to offer a more level playing field than the high street, as there is potential for smaller retailers to compete with their larger rivals in a way that they are not able to do with physical stores," he said.
It comes after Fiona Low of econsultancy.com said that ecommerce websites should position items on their dynamic web site like a supermarket would on a shelf.
Posted by Phil Williams
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Categories: | Ecommerce |
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