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Thursday, 2nd June 2011, 15:01:36
Restaurants could look at mobile ecommerce as more diners book tables through phones
Restaurants could look at introducing ecommerce capabilities for smartphones in the future after an industry expert said that diners are changing the way they go about booking tables.
Andris Berzins, chief marketing officer at Livebookings, a restaurant reservations and marketing service, said that consumers are finding it easier to book tables because of new technologies, such as the smartphone.
Furthermore, he believes that companies should look at taking advantage of this and introducing technology to increase booking numbers.
His comments come after research published by Livebookings found that France, Ireland and Italy are the last bastions of home cooking with more than 40 per cent of all online reservations made for restaurants serving local cuisine.
Mr Berzins added that mobile use is making it "much easier for consumers".
"Seven out of ten consumers prefer to use their smartphones rather than downloading specific apps," he said.
"We believe the smartphone revolution has created a new type of diner - MoDs, or mobile diners -that locate, research, book and review restaurants while on the move."
Posted by Phil Williams
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Categories: | Ecommerce |
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