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Thursday, 9th June 2011, 15:07:23
Social media advertising not catching people's attention, survey finds
Two-thirds of consumers are failing to click with unengaged social media advertising, according to new research that suggests companies may need to do more.
Mintel revealed that more than two-thirds of social network users to not pay attention to adverts on social networking websites, while more than half do not buy products advertised on social networking sites.
However, 31 per cent of the people questioned said that they listen to recommendations for products and services from their online social network, suggesting that Facebook and Twitter are still important to a brand.
Cecilia Liao, senior technology analyst at Mintel, said that the survey does not show that advertising on social networks is ineffective, but that adverts need to be more memorable.
"This highlights the fact that companies who want to use social media as a promotional tool need to look beyond text ads or interactive banners and invest in actual engagement with the consumers," she said.
The figures come only a week after Facebook revealed that it would not be looking at advertising through mobiles in the near future.
Posted by Kevin Jenson
Build and host your dynamic websites and applications with Hostway
Categories: | Online Marketing / Search |
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