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Wednesday, 6th July 2011, 16:53:40
Olsen twins ecommerce now available
Fashion-savvy individuals could be interested to hear that actresses Mary-Kate and Ashley Olsen have launched their latest ecommerce products.
Earlier this week the young entrepreneurs unveiled the new online venture StyleMint, which contains a series of limited edition T-shirts.
In addition, web surfers who register with the fashion website are able to take advantage of style advice that has been tailored to their particular taste.
Following a short questionnaire, members are then able to show off the items in the eight-piece clothing line using social networking websites Twitter and Facebook.
Mary-Kate Olsen told Women's Wear Daily: "[StyleMint] understands how online shopping is evolving and the importance of creating an authentic relationship between designer and customer."
The multimillionaire twins rose to fame as the stars of comedy programme Full House in 1987 and have taken part in a series of business ventures throughout their adult lives.
Their Mary-Kate and Ashley brand includes a fashion line aimed at young girls for Walmart, as well as a beauty collection.
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Categories: | Ecommerce |
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