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Tuesday, 9th August 2011, 11:05:21
Asia Pacific 'display highest rates of digital ecommerce'
Technology-savvy individuals in the Asia Pacific display among the highest rates of digital media ecommerce in the world, it has been revealed.
According to consumer surveys conducted by global operations company ABI Research, 57 per cent of respondents regularly purchased digitally downloadable songs.
In addition, the findings revealed that 60 per cent took part in computer and mobile-based gaming and 30 per cent rented streamed films using their internet connection.
For this reason, the technological research firm has predicted that the over-the-top video market will exceed $4 billion (£2 billion) in the next four years.
"Content owners will continue to explore new distribution models to better extract value from this growing market: the market data thus far supports these strategic initiatives," explained senior analyst Michael Inouye.
This news comes after Rajan Anandan, head of India's Google operations, predicted further growth for ecommerce opportunities in the country in the next few years.
Posted by Phil Williams
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Categories: | Ecommerce |
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