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Friday, 5th August 2011, 16:22:21
On-site search 'can complement online marketing'
On-site search and navigation services can complement online marketing strategies by driving sales, an industry expert has claimed.
In a column for UTalkMarketing, head of UK operations at Fact-Finder Mathias Duda said these solutions are about much more than just helping internet users to find the right products as quickly as possible.
By taking advantage of personalised merchandising it can help to increase sales, while other advantages include building brand awareness, which could have a further impact on online marketing.
Navigation services can also give retailers greater insight into the type of customers who head to their website and how they behave during their visits.
"For this reason it forms a key role in any online retailer's digital strategy, but is still too often overlooked," Mr Duda remarked.
His comments come just days after Matt Eve, owner of Betterbusinessresults.com, said online marketing should be viewed as a gradual process, rather than a strategy that can be adopted and ditched throughout the year.
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Posted by Kevin Jenson
Categories: | Online Marketing / Search |
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