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Tuesday, 2nd August 2011, 15:59:03
Online marketing 'is a gradual process'
An online marketing expert has said adoption of the strategy must be a gradual process, rather than something that advertisers look to "start and stop".
Matt Eve, owner of Betterbusinessresults.com, said it can be common for firms to concentrate on promoting themselves when they have few customers and neglect their marketing as soon as they get busy.
Instead of taking this approach, companies should plan to utilise some form of offline or online marketing every month of the year, he claimed.
Planning out the year in advance to ensure a consistent strategy is "the number one thing to do", Mr Eve insisted.
The expert added: "Even if you're not doing any online marketing, you still need to look at what direct mail campaigns you are doing or what newspaper ads you are taking out."
His comments come after dotMailer argued the majority of the UK's top retailers are failing to take full advantage of the marketing potential offered by email.
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Posted by Kevin Jenson
Categories: | Online Marketing / Search |
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