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 Friday, 7th October 2011, 16:57:01

Mobile payments for physical items set to soar by 2015

Mobile payments for physical items set to soar by 2015

Mobile broadband users are expected to purchase items through the use of their advanced handsets, with experts predicting a surge in industry revenue by 2015.

Recent estimations by Juniper Research forecast mobile payment methods to surge in popularity in the coming years, with more than $170 billion (£108 billion) worth of goods expected to be bought using the advanced system.

The estimated figure is nearly three times the organisation's predictions for 2011, which stood at $60 billion due to the development in retail applications as a result of the consumer smartphone explosion.

In addition, Juniper Research suggested that increasing industry awareness of the requirement for an integrated shopping experience is a driving force behind the growth.

Senior analyst David Snow said: "Juniper believes that mobile campaigns must be tightly linked to print, online and store based campaigns to ensure consistency of customer experience."

This comes after Strategy Analytics revealed that telecoms companies are working hard on their marketing and pricing strategies to showcase their capabilities after figures revealed users were attracted to faster mobile broadband speeds.

Posted by Kevin Jenson

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