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Tuesday, 15th November 2011, 13:33:35
Intel and MasterCard join forces to improve ecommerce security
Ecommerce businesses hoping to increase sales through regular custom could see themselves enjoying the benefits of a new partnership formed by Intel and MasterCard, which aims to further enhance the security of online shopping.
Set to combine MasterCard's expertise in payment processing with Intel's strengths in chip-based security, the move will provide consumers with increased protection against the ongoing threat of cybercrime, potentially encouraging them to trust ecommerce brands.
George Thangadurai, general manager of [the] PC client services division at Intel, said: "Online commerce is a key focus area for Intel, [delete comma] and through this partnership with MasterCard, we intend to deliver an innovative, personalised and safer ecommerce experience to consumers."
The two companies are currently collaborating to optimise a number of emerging payment technologies in a bid to enhance the consumer payment experience for online shopping, which aims to provide increased security against illegal activity.
Using MasterCard's PayPass and Intel's Identity Protection Technology, online shoppers will be able to pay for online purchases by simply tapping the MasterCard product-enabled card or smartphone device.
The partnership aims to deliver enhanced security paired with a faster checkout with the convenience of a click or tap, explained MasterCard's chief emerging payments officer Ed McLaughlin.
Mr Thangadurai added: "Our goal is to enable users of Ultrabook devices and future generations of Intel-based PCs to enjoy the convenience of e-commerce [comma] while making online payments safer from malware and hackers."
The move comes after online sales reached $176.2 billion (£110.8 billion) in the US alone last year, with double-digit percentage rate growth expected annually for the next five years, Forrester Research has predicted.
Meanwhile, internet psychologist Graham Jones recently claimed ecommerce brands that create an exciting customer experience are more likely to sell more products, with Dell and Starbucks suitable examples of this.
He went on to suggest "going the extra mile" for consumers could be the difference between enjoying success or struggling amid the economic downturn.
Posted by Phil Williams 
Categories: | Ecommerce |
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