Managed Hosting News 
Friday, 2nd December 2011, 17:01:08
Lack of education around mobile payments, expert states
Customers using their mobile internet to make payments are not embracing the versatility of the technology as much as the industry had hoped, according to one expert.
Simon Curtis, senior vice-president of strategic sales and business development for YES-Wallet.com, which provides secure mobile wallet and Facebook social commerce services, suggested there is a lack of education among the general public about the benefits of using efficient mobile services.
He said: "Consumers have been using their mobile phones to make payments for some time.
"Education will be the biggest challenge to our industry. Without this, adoption of mobile payments will be slow."
The high usage of mobile internet via smartphones averages out at around three hours per day, the expert added.
Mr Curtis commented that the 16-to-30 age group has embraced the technology more than other segments of society and that usage should increase with the release of new generation phones.
Starbucks announced yesterday that it will be the next coffee chain to roll out mobile payment technologies from January.
Posted by Henry Thomas
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