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 Tuesday, 28th June 2011, 15:09:48

Streaming service ITV Player launches on Android smartphones

Streaming service ITV Player launches on Android smartphones

Online video streaming service ITV Player is now available to users of Android smartphones, the terrestrial broadcaster has announced.

A new app for handsets running the Google operating system allows people who download it to view on-demand content from ITV1, ITV2, ITV3 and ITV4.

To take advantage of the streaming facility, viewers must have a smartphone running Android version 2.2 or above.

The app, which is available to download now from the Android Marketplace, will initially be available free of charge, with funding coming via advertising.

Robin Pembrooke, managing director of ITV Online and on-demand, said: "Android is just the first step in a mobile strategy that will see us rolling out ITV Player across mobiles and tablets, including iPhones and iPads, across the rest of this year."

The news comes shortly after rival broadcaster the BBC announced that its iPlayer streaming facility had been added to the internet protocol TV service BT Vision.

Hundreds of hours of top BBC shows such as EastEnders and The Apprentice are available on the iPlayer.

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Posted by Judy Gifford ADNFCR-1984-ID-800602141-ADNFCR


Categories:  |  CDN / Networks / Streaming  |  


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