Monday, 13th June 2011, 16:39:42
Proposals to open up the domain name registration process to new suffixes will create an "amazing opportunity" for businesses across the world looking to increase their presence online.
That is according to Theo Hnarakis, chief executive of Melbourne IT DBS, who told the Daily Telegraph that companies which have lost out in previous rounds of domain name creation could improve their online prospects in the coming months.
The Internet Corporation of Assigned Names and Numbers is expected to announce new guidelines into web addresses ending in different suffixes later this month.
Mr Hnarakis added that companies need to think quickly about applying as he believes that the process will only remain open for 60 days.
He told the news provider: "These new domain names represent an amazing opportunity for companies to really stamp their brand online, instead of having to take on URLs which don't have their exact brand title in.
"It's an issue of trust online and this could be a good way for some companies to reclaim their brand."
Meanwhile, an article published on Business Insider last week (June 8th) advised companies to focus their search engine optimisation efforts on one domain name.
Posted by Henry Thomas
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