Managed Hosting News

 Friday, 30th March 2012, 11:27:43

Blogs  are increasingly important for online marketing

Blogs are increasingly important for online marketing

The majority of PR professionals use bloggers when developing their marketing strategy, a new white paper has revealed.

According to research from DWPub, 82 per cent work with bloggers to provide coverage for clients and 98 per cent find them "useful or invaluable".

DWPub chairman and founder Daryl Willcox said that the results were "overwhelmingly positive".

"Bloggers are here to stay and the PR industry is beginning to embrace them," he said.

The report found that interaction with bloggers is on the rise, as 74 per cent of respondents stated that it was becoming more commonplace within the sector.

Intergration was judged to be successful if it led to interaction with readers, an increase in post views and click-through rates to client websites.

However, the white paper did find that 18 per cent of PR staff did not work with bloggers, largely because they found it "difficult to evaluate their usefulness".

The results suggest that a measurable approach is needed to help businesses understand blogs and how they can be intergrated into a marketing strategy.

Posted by Phil Williams

Reliable E-commerce hosting and support for your online businessADNFCR-1984-ID-801330281-ADNFCR


Categories:  |  Online Marketing / Search  |  Ecommerce  |  


Related Headlines:

 30-03-2012: Britons spend '15 hours a week' online

 27-03-2012: Mobile users 'engage more' with web ads

 23-03-2012: E-commerce surge prompts review of contract law

 22-03-2012: E-commerce shoppers 'abandon' £214m worth of items

 20-03-2012: M-commerce ads surge by 157%

Previous Headlines:

 30-03-2012: Britons spend '15 hours a week' online

 30-03-2012: Britons spend '15 hours a week' online

 28-03-2012: AVG adds 'do not track' tech to security suites

 28-03-2012: AVG adds 'do not track' tech to security suites

 28-03-2012: AVG adds 'do not track' tech to security suites


Meet the News Team...

CALL: 0808 180 1880

or just email our Sales Team if you have any questions about any of Hostway’s services.


News Categories:

Read the latest headlines from these selected categories...


News Archives:

Previous headlines...

* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.

© Hostway Corporation. All rights reserved.

A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.