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 Wednesday, 12th August 2009, 17:00:00

CRM 'can be key to marketing strategies'

CRM 'can be key to marketing strategies'

E-commerce firms have been advised that correctly-employed customer relationship management (CRM) software can be the key to establishing a marketing strategy.

Ben Weiner, chief operating officer for technology search engine Conjungo, told Fresh Business Thinking that an integrated CRM system can help an online store to better monitor customer habits and preferences.

This will allow firms looking to sell online to more closely tailor their sales and advertising strategy to the needs of their consumers, as well as allowing them to identify emerging retail trends and capitalise upon them early.

Mr Weiner said: "CRM is here to stay because of the many benefits that such a system can deliver … Companies are likely to achieve greater revenues and margins through improved processes."

This comes after governmental support service Business Link earlier this week stated that CRM can help companies to grow their businesses through their existing client base rather than having to attract new ones.

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Categories:  |  Ecommerce  |  Online Marketing / Search  |  

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