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Tuesday, 8th March 2011, 16:37:21
Ecommerce boost for Expedia as Middle East set for online holiday bookings surge
Expedia is set for an ecommerce boost with Middle Eastern travellers as more people use the internet to book their holidays.
That is according to the firm's director of market management for the Middle East & Indian Ocean, Walter Lo Faro, who said that he expects booking numbers made through the internet in the Middle East to double in the next five years.
Currently, only around 20 to 25 per cent of holiday bookings are made through its ecommerce websites.
Mr Lo Faro told hoteliermiddleeast.com that he believes more people have been using their computers of late instead of heading into a travel agents.
"The Middle East is slightly slower on this development but it's getting there – and especially I would say in the past 24 months the speed of growth in terms of Middle Eastern users actually making bookings online has been growing exponentially," he told the news provider.
January's IMRG Capgemini e-Retail Sales Index figures showed that there was a 173 per cent increase in travel expenditure online compared to December last year.
Posted by Phil Williams
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Categories: | Ecommerce |
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