Monday, 6th July 2009, 13:10:00

Consumers who look for an online store to purchase goods are increasingly searching for specific discount vouchers, recent research has revealed.
According to figures from Hitwise.com, bargain hunters who want to buy from ecommerce outlets are hunting for discount vouchers online using long search terms, rather than the individual words.
It found that 96 per cent of UK searches were for phrases such as "discount vouchers" or "tesco vouchers".
Robin Goad, research director at Hitwise, said that from the perspective of ecommerce firms and other companies, voucher sites such as Money Saving Expert and My Voucher Codes are sending more traffic than they did at the same time last year.
Despite this, he warned that the market is "maturing fast" and that the growth rate is not the same as it once was.
This comes after Bronagh Meere, style writer for Heat magazine, said that many consumers opt for online shopping because they feel less guilty than when they buy at bricks and mortar stores.
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